Privacy Policy

Last updated: October 2025

Introduction

M&S Dance ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Name and contact information (email address, phone number, postal address)
• Payment information for class bookings and private lessons
• Dance experience and preferences
• Emergency contact information
• Photographs or videos (with your consent) for promotional purposes

Automatically Collected Information

We may automatically collect certain information about your device and usage of our website, including:

• IP address and browser type
• Pages visited and time spent on our website
• Referring website information
• Device information and operating system

How We Use Your Information

We use the information we collect to:

• Provide and maintain our dance classes and services
• Process bookings and payments
• Communicate with you about classes, events, and updates
• Improve our website and services
• Send promotional materials (with your consent)
• Comply with legal obligations
• Ensure the safety and security of our premises

Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

• Service providers who assist us in operating our website and conducting our business
• Payment processors for transaction processing
• Legal requirements when we believe disclosure is necessary to comply with the law
• Protection of rights when necessary to protect our rights, property, or safety

Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Your Rights

Under UK GDPR, you have the right to:

• Access your personal information
• Correct inaccurate or incomplete information
• Delete your personal information
• Restrict processing of your information
• Object to processing of your information
• Data portability
• Withdraw consent at any time

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. Please refer to our Cookie Policy for detailed information about our use of cookies.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

We do not knowingly collect personal information from children under 16 without parental consent. If you believe we have collected information from a child under 16, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

M&S Dance
Email: info@mandsdance.co.uk
Phone: 07979 914 537

Data Protection Officer

For any data protection concerns, you can also contact our Data Protection Officer at the above contact details.